The idea that change is difficult is a myth.
Change is ubiquitous, increasing in velocity and, with some notable exceptions, apparently impervious to resistance. While adaptation to change becomes increasingly difficult for all kinds of reasons, the fact of change is immutable.
And yet, people in leadership roles who routinely act as agents of change—managers, activists, statesmen, salespeople, entrepreneurs, parents, to name a few—are finding it increasingly difficult to get attention, arrive at consensus and, most importantly, achieve results.
The answer is PAINPOWERFIT, an organizing principle for determining whether and how to apply resources towards the achievement of change. Its three components are the three characteristics that exist in every instance of change.